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Version: FINAL-1.0.0

Audio Ads

Audio ad production involves scriptwriting, voice over recording, and audio editing. At Bunny Studio, you simply pay one flat fee for a audio ad of any length. This price includes everything from scriptwriting to post-production. Plus, our coordination-free audio ad projection cuts down on your need to oversee the entire process. Create a project in 2 minutes, and we deliver you a fully-fledged ready-to-air audio ad production in 12-hours.

General Information​

Name
Audio Ads
ID
audio_ads
Deliverable name
Audio ads
Active fulfillments type
Speedy, Booking
File formats
MP3, WAV

How the process works​

The audio ad production process will vary depending on the type of fulfillment you choose. Speedy and Booking fulfillments work the almost the same with the diference that instead of invitating multiple creatives, in Booking, we will invite only the creative you selected.

Here's how the process works for each fulfillment type:

Services specifications​

Scriptwriting​

The scriptwriting service includes the creation of a script for your audio ad. The script will be written by a professional scriptwriter and will be based on the information you provide in the project brief.

Tone of writing​

This field controls the tone of writing for a script and is submitted as an object. The tone is represented by several sliding scales in the UI, which correspond to different attributes, each ranging from -10 to 10, where the negative and positive extremes reflect opposite styles.

Here is how each attribute works:

  • Serious vs. Humorous (seriousHumorous): This attribute controls how serious or humorous the writing tone should be.
    • Value range: -10 to 10, where -10 is fully serious and 10 is fully humorous.
  • Concise vs. Wordy (conciseWordy): This defines how brief or elaborate the writing should be.
    • Value range: -10 (concise) to 10 (wordy).
  • Objective vs. Opinionated (objectiveOpinionated): This determines whether the writing is neutral or strongly opinionated.
    • Value range: -10 (objective) to 10 (opinionated).
  • Sincere vs. Sarcastic (sincereSarcastic): This slider adjusts between sincerity and sarcasm in the tone.
    • Value range: -10 (sincere) to 10 (sarcastic).
  • Journalistic vs. Creative (journalisticCreative): This controls whether the tone should be more fact-based or imaginative.
    • Value range: -10 (journalistic) to 10 (creative).
Example of sending the tone field:​

This configuration sets the tone to be more serious, concise, objective, sincere, and creative.

"tone": {
    "seriousHumorous": -3,
    "conciseWordy": -2,
    "objectiveOpinionated": -5,
    "sincereSarcastic": -3,
    "journalisticCreative": 4
}